Happy Asian American Pacific Islander Heritage Month!

For the month of May, we celebrate and pay tribute to the generations of Asian and Pacific Islanders in America. From past generations to the new ones, there are countless contributions that make America what it is today! OLAPLEX, for one, is proud to have Asian American Pacific Islander representation in the company, like our CEO JuE Wong! From stylists, salon owners, to entrepreneurs — we have so much AAPI love for our community!

Did you know 23% of salons in America are Asian-owned? Consider celebrating AAPI month by getting a service or buying a product from one! The more we support minority-owned businesses, the more we encourage communities they’re wanted! We can think of so many AAPI owned salons we love.

At OLAPLEX’s inception, before anyone knew what a bond builder was or what it did, we went to celebrity hair colorist, Tracey Cunningham. Not only is Tracey a powerful, inspiring member of the AAPI community, she also played an integral role in testing OLAPLEX before we even had proper packaging for it! Her trust and support helped spread the word about our ‘liquid gold.’ From testing it on her A-list clients, to educating the world as an OLAPLEX Ambassador!

In addition to our CEO, Ambassadors, and Advocates, key roles at OLAPLEX are occupied by AAPI, like our Vice President of eCommerce, Crystal Kim! olaplex.com is our hub to bring everything OLAPLEX to stylists, salons, and consumers. It’s the tool we use to provide free education, from our blogs to our videos and FAQ. We’re so lucky to have it in expert hands like Crystals and our entire eCommerce team!

When it comes to videos, no one does it quite as well as OLAPLEX Ambassador Guy Tang. Guy has been an ambassador for OLAPLEX since the early days, wowing the internet with his famed fantasy color transformations. When OLAPLEX revolutionized the hair industry, inventing the bond building category, transformations were the number one photo on social media that wow-ed and converted people to try OLAPLEX for themselves. World of mouth has played an integral role and we thank the AAPI community for contributing to our shared success!

There are so many ways we can thank the AAPI community in the hair world alone! There are incredible organizations out there doing work to advance the lives of AAPI people. You can choose an AAPI fund or organization to donate $1 of your purchase to on olaplex.com at checkout by searching for one that’s closest to your heart. It’s clear the contributions of the AAPI community far surpass the hair industry. Their contributions to business, culture, entertainment, innovation, food and society make the land of opportunity a better place. Happy Asian American Pacific Islander Heritage Month!