Our Story
Our humble beginnings started in a California garage, and since 2014 have grown exponentially to include millions of fans worldwide. Our patented technology is continuously changing what is possible for hair!
The ingredient that changed it all.
Known as the “invention,” the Bis-Aminopropyl Diglycol Dimaleate ingredient allowed professionals to reach new heights in color & care. Hair wasn't just healthier; it took on a completely different quality — blondes were brighter, brunettes more radiant, and redheads more vibrant.
The future of OLAPLEX innovation.
Today OLAPLEX is one of the largest independent hair care brands in the world with over 100 worldwide patents. Through a grassroots approach, the brand quickly became a global sensation, paving the way for a completely new category of haircare called “bond-building."
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Our OLAPLEX Ambassadors
Celebrity colorists Tracey Cunningham, Chad Kenyon, Bianca Hillier, Guy Tang, Christin Brown, Samantha Cusick, Halley Brisker and Jacob Schwartz proudly represent OLAPLEX as Brand Ambassadors.
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Tracey Cunningham
Tracey Cunningham’s clients are among the most sought after women of stage and screen – from JLo to Drew Barrymore, Charlize Theron to Toni Collette, Jennifer Garner to Jessica Biel, just to name a few. The petite colorist treats her clients like family, who have been guided and styled by her for many years.
Cunningham has been at the forefront of the competitive hair arena for over two decades, nurturing and perfecting her talent at some of the most prestigious salons in Los Angeles, until she opened her own salon, Mèche, with co-owner Neil Weisberg, in 2012. Her work has graced the covers of magazines such as Marie Claire, W, Instyle and Allure.
Cunningham is as natural as the color she is creating on each of her clients heads. Her mantra has remained unchanged over her tenure, “Color should be natural and reflect the hair one had in their youth”.
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Chad Kenyon
Maintaining healthy, beautifully colored hair is, and has always been, Chad Kenyon’s number one priority. His meticulous approach and the unparalleled care he takes when treating his clients’ tresses have made him a highly trusted and sought-after force in the industry.
Chad’s ability to create customized hair color that enhances his clients’ natural beauty continually draws in celebrities such as Kiernan Shipka, Elisabeth Moss, Carla Gugino, Abigail Spencer, Rachel Keller, and Rowan Blanchard. It’s not only A-listers whose admiration he’s garnered but leading publications, such as Vogue, Refinery29, Popsugar, and Allure among others have praised his work.
Chad has since developed his signature service, Colormelt®, which includes balayage accompanied by his face-framing HairStrobing™ method. Clients leave his chair feeling like a younger, fresher version of themselves! -
Bianca Hillier
Bianca Hillier is a strategic, multidisciplinary colorist with an eye for innovation and seamless perfection. Best known for her hair painting skills and customized beachy balayage, she’s able to flawlessly capture those sun kissed surfer highlights for her clients. Bianca prides herself on her natural ability to create dimensional color hand-tailored to each client.
Bianca travels the globe as an Olaplex ambassador. She also regularly travels to the Middle East to satisfy her universal clienteles’ wishes.
Currently, she is the exclusive colorist for Nomad Model Management where she has worked with world renowned models, celebrities, and public figures. Keep an eye out for Bianca’s signature looks on influencer and model Rocky Barnes, the first Saudi model Roz, international pop star Becky G and comedian Lauren Lapkus. -
Christin Brown
Christin Brown is a celebrity curl specialist best known for her transformative curly cuts and Pintura color at her salon LunaBella Makeup & Hair in Santa Barbara, CA.
Featured in magazines such as ELLE, ALLURE, Vogue Italia and recently Forbes, her creativity and expertise reflect in her work. She has worked with celebrities such as Yara Shahidi, Ashley Blaine Featherson, Tamera Mowry-Housley, and Angela Manuel Davis to name a few.
Specializing in the art form of shaping and coloring curls, her mission is to give her clients a new lease on their natural hair texture while empowering them with what their hair can do. With Olaplex in her arsenal of fave products, she has been able to successfully restore damaged curls and maintain the integrity of her guests with stand alone treatments and education.
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Samantha Cusick
As a top stylist in the UK, Samatha Cusick founded Samantha Cusick London in 2016 to empower her clients by using the latest techniques and technology to create incredible colors and styles they can wear and maintain every day.
Known for her trademark balayage techniques and specialist color knowledge, Samantha has built a clientele of celebrities and some of the UK’s most influential women.
As an OLAPLEX Ambassador, she mentors OLAPLEX Advocates and teaches classes to both professional and retail channels to inspire and educate those looking to take their brand knowledge to the next level. You might even spot her on tv in the UK demonstrating how OLAPLEX can transform the integrity of the hair.
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Halley Brisker
A Los Angeles native, Halley Brisker up and moved with his family to London at 9 years old.
At 16 Halley embarked on a career in hairdressing after leaving school and immediately took up position in a number of top London hair salons at the time, learning his craft on the job.
It was here that whilst still honing his craft he was presented with an opportunity to help on a photoshoot for a top magazine. An immersive experience, pulling back the curtain on a whole different world, Halley decided to go head first into publication, film, music video and fashion work. Halley spent the next 6 years training under some of the worlds leading hairstylists before embarking on an international career of his own. Halley is currently an Olaplex ambassador and regularly works on renowned covers for international publications such as Vogue, Elle, Cosmopolitan and many others. He now also devotes much of his time to his working relationship with Hollywood actors and their projects around the world.
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Jacob Schwartz
Having roots in Nashville (pun intended), Jacob Schwartz knew early on that he was destined for a bright future in the hair industry. Since he was young, he always had a keen sense for the diverse color spectrum and an affinity for all things hair.
Jacob's talent was quickly recognized at the an early age of twenty. Winning first prize at a local hair competition sent him to Vegas where he then quickly moved to Los Angeles. He got his start at Mèche Salon in Beverly Hills where he became an apprentice to master celebrity hair colorist Tracey Cunningham. This huge accolade has brought him to clients worldwide and was given the opportunity to get clients like Margot Robbie, Lana Del Rey, Megan Fox, SNL's Chloe Fineman and more recently Megan Fox. He continues to learn invaluable knowledge and creative techniques for creating flawless color. He loves to work collaboratively with every client to ensure they are getting a look that compliments their personality and style. He becomes inspired through various artistic outlets, but essentially his primary goal is to create a look that is natural and effortless and ensures unparalleled confidence for each and every client.From stealing his best friend's Barbies at the age of five to now working the star of Barbie, Jacob's journey has grown exponentially and with grateful joy for being able to succeed in the career he always dreamed would be his life.
Looking for an OLAPLEX Stylist?
OLAPLEX can be found in over 100 countries & growing, in professional salons, prestige retailers & e-commerce channels.